Billboard aligned Don Julio with chart topping artist Eladio Carrión to create passion-driven content filled with personal story-telling moments called ’70 Hours With’. that mimicked their distillery process for their signature Cristalino. The Wes Anderson style film followed Carrión as he shared stories of devotion, passion, and commitment to the craft of music creation from his hometown in Humacao, Puerto Rico to Austin, Texas.

Details: Branded video, Branded articles, Custom Ad Units, Social and more

Role: Project Management

Collaborator Credits: Walaa Elsiddig and Matthew Kaplan (creative/video)