To highlight the 2023 Jack Daniel’s Presenta concert series, Billboard created a custom content program that organically brought awareness to Latin music anchored around 3 major events: the Grammys (Los Angeles), Formula 1 (Miami), Puerto Rican Day Parade (New York). Billboard captured memorable moments with superstar producer Tainy and distributed content across multiple platforms placing Jack Daniel’s at the forefront of Latin culture

Details: Live concert, Custom articles, Branded videos,  and more

Role: Project Management, Event Logistics. Client Services

Collaborator Credit:  Walaa Elsiddig, 20ft Bear Media (event)