Tapping into the brands perfectly minted slogan “It’s Only Worth it if You Enjoy It”, Billboard and Michelob ULTRA collaborated on a culturally driven program that brought fans a refreshing look into Latin music. With live showcases, superstar talent, branded videos, on-sire social content and this program was bursting with joy

Details: 2x live concerts, on-site social capture, branded video content, and more

Role: Project Management, Client Services, Event Management

Collaborator Credit: Walaa Elsiddig, Aguita (video), NVE (experiential),